by Amanda Wilson | Jun 2, 2022 | General Musings
The pandemic reshaped our businesses – what’s here to stay? We know the only constant in business is change, but rarely do things change as drastically as we have experienced over the last two years. When COVID-19 hit, our world was flipped upside down and...
by Amanda Wilson | May 19, 2022 | General Musings
Are your marketing tactics preventing your own success? Sometimes little irritations can be major turn-offs. Just as nothing interrupts a good night’s sleep like a mosquito buzzing in your ear, nothing ruins a potential customer’s experience like aggressive marketing...
by Amanda Wilson | May 13, 2022 | General Musings
What really matters in marketing “Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job...
by Amanda Wilson | May 5, 2022 | Online Marketing
What, really, is SEO? And how do you write for a search engine while remaining human? Whether you’ve got a website, blog, or are running online ads, search engine optimization is a term you’ve likely heard countless times before. For some, the thought of optimizing...
by Amanda Wilson | Apr 11, 2022 | Brand Building
Why the business story still matters no matter how large your company grows Amanda Wilson & Bruce Williams, owners of Spark Strategic Group, who believe you should never remove the personal touch when it comes to growing your brand. Photo: Jeffrey Bosdet. What was...
