Voice Search Optimization

Voice Search Optimization

An intriguing new marketing tool In today’s fast-paced, hands-free world, voice search has transformed how people find information. Whether it’s asking Siri for nearby cafes or consulting Alexa for the weather, voice search is growing rapidly. But what does this mean...
A/B Testing for Campaigns that Connect

A/B Testing for Campaigns that Connect

In marketing, every decision counts. Whether you’re crafting an email campaign or fine-tuning social media ads, the ability to test and measure results allows you to separate your good campaigns from your great ones.  So, what’s one of the most powerful tools you...
5 Pillars for a Better Business

5 Pillars for a Better Business

As Liam Razzell writes for Douglas magazine, “Crafting a winning strategy should be every business leader’s goal. Yet transforming larger-than-life ideas into concrete steps is often easier said than done, and figuring out where to begin can be daunting....