by Amanda Wilson | Sep 18, 2024 | Brand Building, Marketing Strategy
How Psychology and AI are Revolutionizing Marketing Marketing success isn’t just about creativity and clever copywriting — it’s about understanding your audience. How they think, feel, and make decisions. That’s what is exciting about the potential of...
by Melodie Krieger | Nov 25, 2022 | General Musings
By Melodie Krieger Have you ever been interested in something and suddenly you’re seeing it everywhere? Maybe you’ve been researching silver sedans, and the next thing you know, silver sedans seem to be the most popular car on the road. So, is the Universe sending you...
by Amanda Wilson | Jul 12, 2022 | General Musings
Have you ever fallen in love with a brand because of an ad? I have. My favorite of all time is the ‘Stop the Car’ IKEA commercial. You know the one. Second fave has to be Justin Bieber’s Tim Hortons cold brew commercial (“I’m glad you said it first.”). To me, those...
by Amanda Wilson | May 13, 2022 | General Musings
What really matters in marketing “Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job...
