by Amanda Wilson | Jul 18, 2022 | Brand Building
We recently completed a brand audit for a startup. Our brief was to find out how internal and external stakeholders perceive the brand as it figures out what it wants to be and where its opportunities lie. What an enjoyable experience! We talked to employees, partners...
by Amanda Wilson | Jul 12, 2022 | General Musings
Have you ever fallen in love with a brand because of an ad? I have. My favorite of all time is the ‘Stop the Car’ IKEA commercial. You know the one. Second fave has to be Justin Bieber’s Tim Hortons cold brew commercial (“I’m glad you said it first.”). To me, those...
by Amanda Wilson | Jun 30, 2022 | Online Marketing
Learn from your competition when crafting your SEO strategy “What’s their SEO secret?” It’s a thought that crosses many a business owner’s mind when they see their competition dominating the top search results on Google. SEO can feel frustrating when...
by Amanda Wilson | Sep 24, 2020 | Brand Building
The importance of genuine engagement in brand building Do you know that unsettling tingle you get when someone doesn’t feel fully authentic? Sometimes it’s hard to pinpoint, but our subconscious usually knows right away when something is curated to make more of an...
