by Amanda Wilson | Oct 4, 2024 | Marketing Strategy
In marketing, every decision counts. Whether you’re crafting an email campaign or fine-tuning social media ads, the ability to test and measure results allows you to separate your good campaigns from your great ones. So, what’s one of the most powerful tools you...
by Amanda Wilson | Sep 18, 2024 | Brand Building, Marketing Strategy
How Psychology and AI are Revolutionizing Marketing Marketing success isn’t just about creativity and clever copywriting — it’s about understanding your audience. How they think, feel, and make decisions. That’s what is exciting about the potential of...
by Amanda Wilson | Jul 3, 2024 | Marketing Strategy, Online Marketing
Transform Your Marketing Strategy with Smart Prompts Harnessing the power of AI for your marketing efforts can transform the way you engage with your audience, streamline content creation, and drive business growth. We’ve already shared a few ways you can leverage AI...
by Amanda Wilson | Apr 2, 2024 | Marketing Strategy, Online Marketing
Artificial intelligence (AI), when used effectively, has become an amazing tool for empowering small businesses to punch above their weight in the digital arena. No longer just tech jargon, as AI becomes increasingly more accessible, we’re beginning to discover new...
by Amanda Wilson | Dec 1, 2023 | General Musings, Video Marketing
Not everyone is comfortable with a camera in their face. Dave Wallace at work directing a video shoot for Douglas magazine. Photo: Amanda Wilson Speaking on camera or posing for photos can cause some of us to become self-conscious and stiffen up. We can instantly...
