by Amanda Wilson | Aug 29, 2022 | General Musings
(and why we set up shop here) We love Vancouver Island and we’re not the only ones. Pictured behind Bruce and Amanda is Autumn Maxwell, owner of Cold Comfort, and a winner at the Victoria Chamber of Commerce Business Awards in 2022. Photo by Kevin Light,...
by Amanda Wilson | Jul 18, 2022 | Brand Building
We recently completed a brand audit for a startup. Our brief was to find out how internal and external stakeholders perceive the brand as it figures out what it wants to be and where its opportunities lie. What an enjoyable experience! We talked to employees, partners...
by Amanda Wilson | Jun 2, 2022 | General Musings
The pandemic reshaped our businesses – what’s here to stay? We know the only constant in business is change, but rarely do things change as drastically as we have experienced over the last two years. When COVID-19 hit, our world was flipped upside down and...
by Amanda Wilson | May 19, 2022 | General Musings
Are your marketing tactics preventing your own success? Sometimes little irritations can be major turn-offs. Just as nothing interrupts a good night’s sleep like a mosquito buzzing in your ear, nothing ruins a potential customer’s experience like aggressive marketing...
by Amanda Wilson | May 13, 2022 | General Musings
What really matters in marketing “Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job...
