by Amanda Wilson | Apr 29, 2024 | Video Marketing
As the digital landscape evolves, it’s vital to revisit and revamp our strategies for video marketing. Drawing inspiration from past experiences in television advertising and account management, let’s explore how these timeless video marketing principles have...
by Amanda Wilson | Dec 1, 2023 | General Musings, Video Marketing
Not everyone is comfortable with a camera in their face. Dave Wallace at work directing a video shoot for Douglas magazine. Photo: Amanda Wilson Speaking on camera or posing for photos can cause some of us to become self-conscious and stiffen up. We can instantly...
by Melodie Krieger | Mar 6, 2023 | Marketing Strategy, Online Marketing, Video Marketing
How to leverage influencer marketing in your strategy Some of the most effective advertising is achieved through word-of-mouth recommendations, which is why influencer marketing has grown so much in the last few years. Social media and YouTube have democratized...
by Amanda Wilson | Mar 26, 2022 | Video Marketing
How to capture – and keep – audience engagement in marketing videos We enjoyed working with photographer Joshua Lawrence and videographer Dave Wallace of Riptide Studios to produce Douglas magazine’s 2022 10 to Watch Awards. Also shown here, winners...
