by Amanda Wilson | May 19, 2022 | General Musings
Are your marketing tactics preventing your own success? Sometimes little irritations can be major turn-offs. Just as nothing interrupts a good night’s sleep like a mosquito buzzing in your ear, nothing ruins a potential customer’s experience like aggressive marketing...
by Amanda Wilson | May 13, 2022 | General Musings
What really matters in marketing “Sell the sizzle, not the steak.” It’s one of the first lessons every marketer learns. Its message is simple – people don’t buy products, they buy the end result — or the solution. Shake or steak, any meal will do the job...
by Amanda Wilson | Jun 26, 2021 | General Musings
Why YOU are the most important person in your business Without, you, your company would not exist. Yes, you read that headline right. The most important person in your business is you. When you’re building your new business you’re focused on the mechanics, the...
