The Spark Blog
From time to time we’ll muse about all things marketing and communications, sharing our perspectives, insights and learnings.
Voice Search Optimization
Here’s an interesting new tool for your marketing kit – optimizing voice search to drive engagement and sales.
A/B Testing for Campaigns that Connect
Whether you’re crafting an email campaign or fine-tuning social media ads, the ability to test and measure results allows you to separate your good campaigns from your great ones.
From Emotions to Engagement
We explore how and why to leverage the power of neuro-marketing to build more meaningful connections with your customer.
How to Unlock AI’s Potential
AI works best when we humans provide it with specific, detailed direction and focus. How’s how to write effective prompts to generate the results you want.
5 Pillars for a Better Business
We share our thoughts on marketing’s role in shaping a successful business strategy in this Douglas magazine article.
The 2024 Playbook: Revitalizing Video Marketing for Today’s Digital Viewer
We explore how video marketing has changed, and what’s needed to succeed in today’s digital-first world.
AI Revolution: Small Business Strategies for a Big Market Edge
Artificial intelligence is your friend when it comes to quickly and efficiently gathering insights, data, content and more.
How to Fire a Client
How do you know when it’s time to fire a client? And if you decide to, how do you manage the process with tact and integrity? Our latest blog explores the conundrum.
Marketing Trends Small Businesses Should Pay Attention to in 2024
What’s trending in marketing for 2024, and how your business can take advantage of the opportunities.
Conquering Camera Shyness: Tips for the Photo-Adverse
Not everyone is comfortable with a camera in their face. Dave Wallace at work directing a video shoot for Douglas magazine. Photo: Amanda Wilson...
Why You Need a Professional Photographer for Your Business
Even if you can write the most convincing prose, when it comes right down to it, a picture says a thousand words.
Lessons in the Field – A Case Study for Event Planning Success
Every project we undertake helps us grow. Here’s what we learned from working with RBC Awakening Chinatown on their 2023 event.
How to Get Smarter, Happier and More Creative in Your Free Time
How to leverage the power of play to unleash your creativity in business.
Cost-Effective Marketing Plans that Work
Cost-effective marketing strategies you can implement right now.
Where to Grow Next?
Victoria-based entrepreneurs Nicole Smith of Flytographer and Joe Collins of Avalon Accounting share the pros and cons of hiring staff versus working with freelancers.